Workforce & Organizational Advisory
Better Workplaces. Better Business.
Belmar Advisory helps scaling, mission-driven organizations build the workforce and organizational infrastructure required for sustainable growth — the leadership capability, people strategy, and systems that turn momentum into a business built to last.
Growth Outpaces Infrastructure
The hiring, the leadership demands, the compliance exposure, the culture you're trying to protect — they all scale faster than the systems meant to support them.
Belmar Advisory works alongside your leaders as an advisor, teacher, and coach to build that infrastructure: the workforce strategy, leadership capability, and organizational systems that let you grow without breaking what makes you work. A clear "why" behind every decision, and tools designed around your operational and financial goals — because better workplaces and better business are the same goal.
Who We Work With
Built for organizations in motion.
Our clients recognize themselves by their stage and their challenges, not their industry. They're growth-stage organizations — often 30 to 500 employees — scaling faster than their workforce infrastructure can keep up, and ready to build for the next chapter.
Founder-led & growth-stage
Privately held companies scaling rapidly, where leadership is building the next operational chapter.
Mission-driven & values-oriented
Organizations that take culture, leadership, and long-term workforce health seriously (including B Corps and nonprofits).
Scaling without infrastructure
Multi-state employers and fast-growing teams navigating complexity, compliance, and workforce planning ahead of their next stage of growth.
From wellness and consumer brands to nonprofits and B Corps, our clients span many sectors — united by their stage and their ambition, not their industry.
“The strongest organizations aren't built by accident. They're built through intentional leadership, thoughtful infrastructure, and a commitment to the people who make growth possible.”
— Soley Van Lokeren, Founder & Principal
Former Chief People Officer who built and scaled the People function of a public company (NYSE: ZVIA) from startup through IPO — now partnering with growing organizations to do the same.
How We Help
Four practice areas — led by our signature talent acquisition work.
Scoped to where your organization is today, and built around your team.
Talent Acquisition & Leadership Hiring
Recruiting through an operator's lens, built around your culture.
Workforce Infrastructure & Compliance
The systems and governance that let your organization run and scale.
Organizational Development & Learning
Stronger managers, growing people, and a culture that performs.
AI & Workforce Modernization
Modern tools that make your team more capable — never smaller.
Our Signature Offering
Recruiting, reimagined around your culture.
Great hiring is the fastest way to change the trajectory of a growing business — so we made it our specialty. Belmar Advisory delivers a differentiated recruiting experience: a competitive, transparent price position, searches built around the specific culture of your business so new hires fit and stay, and hands-on training that makes your own team better at hiring for the long run.
Competitive pricing
Premium-quality search without premium-agency markups.
Culture-first matching
We hire for how your business actually works, not just résumés.
Hiring-team training
We coach your managers so strong hiring becomes a skill you keep.
A Modern Point of View
AI should grow your people — not replace them.
We help organizations bring AI into their people function the right way: to take busywork off your team's plate and give them back time, flexibility, and focus for the work that only people can do. The goal is never a smaller team — it's a stronger one. When your people can do more, the business grows and so do they.
Practical adoption. Clear governance. A human accountable for every decision that affects people.
California Expertise · National Reach
California expertise. National reach.
California has the most complex employment landscape in the country. We bring deep California workforce and compliance expertise to organizations everywhere — including those with distributed and multi-state teams — so you can scale on a defensible foundation no matter where your people work.
A Founder, Backed by a Network
You work directly with Soley — and tap a deep bench whenever an engagement needs it.
When specialized help is called for, Belmar brings in trusted partners from across its network: benefits brokers, executive coaches, organizational-development trainers, compensation experts, labor & employment attorneys, AI coaches, and HR systems specialists. You get exactly the expertise you need, coordinated around your goals.
Let's Talk
Let's build the infrastructure your growth deserves.
A short conversation is the best place to start. Tell us where your organization is headed, and we'll help you map what it takes to get there.